Our Mission

We are a ready-to-drink beverage company with a passion for creating refreshing low-calorie beverages and helping animals in need by donating a portion of every sale to shelters across Ontario.

Meet the Pawsitive Pack

Brian Moulder (Co-Founder) began his career as an animal advocate working in the humane society as an animal control officer, where he was exposed to the good, bad, and ugly side of animal care. For three years, Brian continued to care and foster numerous dogs and to this day continues to love and care for his yellow Labrador, Thor. After leaving the Humane Society, Brian followed his passion for distilling and promptly entered the alcohol industry. Brian’s talent for crafting and distilling spirits, liqueurs, alcoholic and non-alcoholic pre-mixed beverages championed his promotion from blender to Head of Production over the course of 6 months. Continuing to advocate for our four-legged friends, Brian co-founded Pawsitive Spirits to fulfill his dream of having a successful business that can give back to reputable animal organizations across Ontario and one day expand throughout North America.

Gareth Imrie (Co-Founder) entered the alcohol industry as a Director of Operations and Production in the young start-up company, Ripshot, determined to shake up the Ready To Drink (RTD) industry by introducing tamper proof shots. Passionate for creating the perfect cocktail-to-go and sampling artisanal IPA craft beers, Gareth increased Ripshot’s product line from 1 to 8 in a matter of months with his expertise in distilling and blending alcohol. Gareth pivoted his efforts in 2020 as Covid-19 drastically changed the working landscape to focus on the RTD canning industry, where he has successfully crafted wine-spritzers (launching soon) and distilled spirits for 6+ clients in 5 short months. Outside of the warehouse, Gareth’s heart lays with his black Labrador, Maisey, one of three dogs he has grown up with during his lifetime. Combining his love of artisanal beverages and animals, the idea of Pawsitive Spirits was born. Gareth and his co-founder brought their vision to life by marrying their two passions of craft beverages and helping local animals in need.

Kaitlynn Steele (Creative Director) began her career in social media marketing and graphic design when she interned with Niagara VegFest in 2014, during her final year studying Popular Culture Studies at Brock University. Through her work promoting and creating graphics for the festival, she realized that this would be the career path she would follow for many years to come. Since then, Kaitlynn has managed and created social media content for several Niagara businesses, and currently holds the position as Marketing Coordinator for OLiV Tasting Room. For the last 5 years working with OLiV, Kaitlynn has been able to grow her skills in the social media, marketing and design realms, while also learning about selling online in the e-commerce space. Kaitlynn joined the Pawsitive team to share her marketing, graphic design and e-commerce experience with the pack. From our social media pages to our can designs, Kaitlynn helps bring our ideas to life. She was inspired to join Pawsitive Spirits because, like the rest of the team, she has always been an animal lover. She grew up with a Golden Retriever named Nala, who was more of a family member than a pet. Since then, Kaitlynn has rescued her own pup, a Potcake named Melmac from the Cayman Islands. Melmac is now 8 years old and can’t wait to see his face on the can of our Passion Fruit Mango Vodka Sodas

Join the Pawsitive Pack!

Our Mission

Meet the Pawsitive Pack